In the Excedrin Migraine Commercials, with the man holding Earth,who is he?

I should know this, I'm sure, but hopefully some one can help. It starts with people, cars, etc all falling to the ground, and a pill bottle falls into the hands of a man wearing white. He presumably takes the pills, and is the seen holding the world in his arms. What is he representing, or who is he suppose to be? Thanks